How does LinkedIn's new InMail policy work?

almost 3 years ago

Linkedin's new InMail policy takes effect today. It says that seatholders will receive an InMail credit back for every sent InMail message that receives a response within 90 days of the send date. 

Also, "An InMail response is defined as any InMail to which the recipient sends an InMail reply, accepts the InMail invitation, or replies as "Not Interested."

1) So what happens if you don't get a response from the person you InMailed?  

2) "Not Interested": Is that the same as a "Decline"? Many I get a "Decline" message, but with an addiontla comment, such as "I not inteersted right now, but lets keeo in touch". Any thoughts? 

1 answer
2
votes
over 2 years ago

Hi Jonathan,

The LinkedIn policy around InMails has changed quite significantly  recently.

To answer your questions though:

1) If you don't receive a response, your InMail will be credited back to you but you need to wait 90 days. If you ask me that's too long but that's another issue…

2) The key word is 'response'. A Decline and a Decline with additional info (like "I'm not interested but let's keep in touch") are still classed as responses. Therefore you will not receive a credit back. LinkedIn are basically removing their old '7 day response guarantee' and replacing it with this. They are still guaranteeing  that your InMail is seen by the recipient… just over a much longer period of time. Whether the InMail is accepted or not is up to you and how targeted and engaging the InMail content is.

As an aside: with this policy LinkedIn are trying to drive down spam InMails. Under the old rules you could send as many InMails as you liked provided you had paid for the credits. Now however, the response rate must be above 13% if you are sending more than 100 InMails over the course of 2 weeks. If your response rate is lower than that the InMails will be blocked (I'm not sure for how long). 13% is easily achievable with targeted content though. Between 20-30% is generally considered optimal.

They're trying to get Recruiters to be less reliant on volume-focussed 'mailshots', which annoys their users and instead focus on targeted InMails that receive average or better response rates.